If you were collecting specifications for a project deliverable from people sitting on a river bank washing their clothes with two large stones, their requirements would probably involve developing lighter rocks. The concept of a washing machine might not occur to them if the technology is not part of their experience.~ Tom Kendrick

We, as PM knowing underlying technologies used in projects, are in excellent position to counsel our customers on HOW the project outcome could help them focusing on their business. This however requires 2 conditions:

To provide your customers with more value, then build trust and delve into details of the sectors you address !